The Rijneke Boulevard in Zoeterwoude is a busy shopping area with a dated appearance. The complex has its back to the Rijn. We have developed a vision to renovate and expand the boulevard in stages. The Rijn is also more involved in the shopping area by creating harbors.
The first phase starts on the west side of the complex. In this phase, the first building has already been renovated (completed in 2016) and the expansion of 6,000 m2 of retail space started in January 2018. The shopping area is organized around the old harbor of the Heineken factory, where the hops used to be unloaded.
| Architects | Gerrit-Jan van Rijswijk |
| Employees | Hans Schepman |
| Client(s) | Niersman-Marington |
Commissioned by Bouwfonds REIM, VVKH has made a design for a distinguishable new shoppingbuilding. The new building is facing a main road entering Utrecht and acts as a showcase for the home and living stores in the streets behind. The plan consists of the demolition of an outdated officebuilding and construction of the new building with several shops showing a transparant facade towards the Europalaan.
Alexandrium is made of 35.000m² megastores and 65.000m² home and living mall. The assignment was approved after winning the architectural competition and was build in two fases. Important aspect for winning te competition was the incorporation of the existing polderhuis, which seems to be placed in a window of the new mall.
Woonboulevard Voorsterpoort in Zwolle is a well-running residential boulevard near the exit of the A28 motorway. Market research shows that there is room for expansion with more than 30,000 m² GFA for large-scale retail. Plots are available for expansion behind the existing boulevard. In our vision, the expansion will be realized around an oval square with parking at ground level. All shops are visible from anywhere on the square. Landmarks will be realized at the ends. The extension will be connected to the existing boulevard through a gate. The existing boulevard will be renovated, so that the shopping center will eventually again present itself as a cohesive complex. The plan can be realized in phases.
The retail park "De Centrale" takes its name from the power plant (PEB) that was located at this location. With the exception of one Nuon building, everything has been demolished and the location is gradually being transformed into shops. The current retail floor area is over 30.000 m2. This makes De Centrale the regional shopping center of Friesland. The planned expansion of 15.000 m² will further strengthen this regional position. The design has a recognizable shape and brings cohesion between the different buildings, a clear public space and a clear entrance. The advertising is an integral part of the design. In anticipation of this expansion, a new KFC branch has been designed and built on the site (2017).
