Study extension residential boulevard Voorsterpoort Zwolle

Woonboulevard Voorsterpoort in Zwolle is a well-running residential boulevard near the exit of the A28 motorway. Market research shows that there is room for expansion with more than 30,000 m² GFA for large-scale retail. Plots are available for expansion behind the existing boulevard. In our vision, the expansion will be realized around an oval square with parking at ground level. All shops are visible from anywhere on the square. Landmarks will be realized at the ends. The extension will be connected to the existing boulevard through a gate. The existing boulevard will be renovated, so that the shopping center will eventually again present itself as a cohesive complex. The plan can be realized in phases.

Architects Gerrit-Jan van Rijswijk
Client(s) CBRE
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The retail park "De Centrale" takes its name from the power plant (PEB) that was located at this location. With the exception of one Nuon building, everything has been demolished and the location is gradually being transformed into shops. The current retail floor area is over 30.000 m2. This makes De Centrale the regional shopping center of Friesland. The planned expansion of 15.000 m² will further strengthen this regional position. The design has a recognizable shape and brings cohesion between the different buildings, a clear public space and a clear entrance. The advertising is an integral part of the design. In anticipation of this expansion, a new KFC branch has been designed and built on the site (2017).

On the east side of Enschedé, on the outskirts of the city center lies the Miro shopping centre. The former mall has gradually been replaced by new buildings and was worn out. The new building has a curved façade and a large canopy. It embraces the public space and the high-quality parking facility. The shopping facade ends on the east side in a shopping arcade, which contains a large supermarket. On the west side the arcade accumulates into a two storey development. Together with public buildings on the other side of the road the building forms a port that marks the transition from the green suburban neighbourhood to the city itself. The complex includes a green roof that connects on the east end to an ecological zone for butterflies and bats.

Cruquius Plaza, near Hoofddorp, municipality of Haarlemmermeer is the result of a competition that was organized in 1999 on behalf of the municipality of Haarlemmermeer to boost shopping in Cruquius. The competition was won by ING Vastgoed and VVKH. The existing residential boulevard has been completely renovated and adapted to the requirements of today. In addition, 30,000 m2 of retail space and 25,000 m2 of industrial space have been added. A flexible building, particularly with regard to the shops, and a water feature with a square at the shop entrances have been realized at the location. The cantilevered awning offers provides shelter for a pleasant shopping climate. The supply takes place from two expedition entrances on the company side. Via the internally located expedition corridors on the ground floor and first floor, the shops can be supplied freely from the shoppers. The 30-meter-high Cruquius Tower, the luminous center of the square, is a clear landmark of the residential boulevard.

Commissioned by Bouwfonds REIM, VVKH has made a design for a distinguishable new shoppingbuilding. The new building is facing a main road entering Utrecht and acts as a showcase for the home and living stores in the streets behind. The plan consists of the demolition of an outdated officebuilding and construction of the new building with several shops showing a transparant facade towards the Europalaan.