Europalaan 97, Utrecht

Commissioned by Bouwfonds REIM, VVKH has made a design for a distinguishable new shoppingbuilding. The new building is facing a main road entering Utrecht and acts as a showcase for the home and living stores in the streets behind. The plan consists of the demolition of an outdated officebuilding and construction of the new building with several shops showing a transparant facade towards the Europalaan.

Architects Gerrit-Jan van Rijswijk
Employees Thomas Gillet
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For the large-scale shopping and business center De Herven, dating from 1979, there was a threat of emptying out and impoverishment, including through screaming facade advertising. A redevelopment plan was implemented in 2003 to reverse this negative spiral. With important but relatively simple interventions, such as a uniform facade layout and advertising to be conducted according to fixed rules, as well as a generous continuous and cantilevered awning of 13 meters, a high-quality and pleasant residential area has again been created. The immediate surroundings, the walking area and the parking lot, have also been redesigned and constructed.

Alexandrium is made of 35.000m² megastores and 65.000m² home and living mall. The assignment was approved after winning the architectural competition and was build in two fases. Important aspect for winning te competition was the incorporation of the existing polderhuis, which seems to be placed in a window of the new mall.

On the east side of Enschedé, on the outskirts of the city center lies the Miro shopping centre. The former mall has gradually been replaced by new buildings and was worn out. The new building has a curved façade and a large canopy. It embraces the public space and the high-quality parking facility. The shopping facade ends on the east side in a shopping arcade, which contains a large supermarket. On the west side the arcade accumulates into a two storey development. Together with public buildings on the other side of the road the building forms a port that marks the transition from the green suburban neighbourhood to the city itself. The complex includes a green roof that connects on the east end to an ecological zone for butterflies and bats.

The Wall in motion
The Wall shopping center in Leidsche Rijn, located next to the A2, which also serves as a noise barrier, changed hands in 2018. Together with the new owners, real estate investors / developers Built to Build and Urban Interest, we have investigated parts that have not been implemented or have been incompletely completed and measures that are additionally needed to optimize the letting of the building. Since then, they have been working with them on perfecting both the building and the public space to make the shopping center a success.

The first steps for the Wall 2.0 have now been taken.

Since December 2018, a new AMAC location has been opened in the end building. We have made a number of allotment proposals and prepared various units in the end building based on the layout agreed with AMAC. The interior design was provided by Apple itself. In addition to a retail space, this location includes an auditorium, training room, service desk and repair center and warehouse / storage space in The Wall.

A number of improvements / changes that were implemented in 2019 and 2020 are an extra rise point to make the parking roof accessible from the adjacent office building, and an extra retail space on the deck. The entrance on the south side of the building has been adapted, with a tapis roulant and extra escalators. And on the north side of the building, an extra entrance, rising point and a roof building will be realized.

In addition, the possibilities for sustainability are being investigated by installing solar panels on the parking deck, making the parking deck greener and redesigning the ground level.